About

I build software, products, and ideas worth shipping.

Software engineer, indie maker, and curious builder. I work on AI, backend systems, developer tools, and small products that solve real problems.

Explore my work · About me

Currently building

SalahMate

A product focused on prayer times, habits and circles.

Visit website

Pico

A little AI buddy for your Mac: a local-first menu bar app powered by on-device Apple Intelligence. No account, no API key, no cloud.

Pico on GitHub

BreakReminder

A quiet macOS menu bar app that nudges you to rest your eyes, built around the 20-20-20 rule.

BreakReminder on GitHub · Download BreakReminder

About me

I'm a software engineer based in Sydney, Australia, with 7+ years of experience building backend systems and internet products. Right now I'm a Principal Software Engineer at Xref.

I've worked on systems used by hundreds of thousands of users, built data pipelines processing millions of records, worked across AWS and Python, and led engineering projects from idea to production.

But my favourite part of engineering isn't the job title or the technology.

It's building things.

I spend a lot of my free time experimenting with ideas, launching side projects, learning new tools, and occasionally turning a crazy idea into something real.

By the numbers

From the systems I've worked on.

  • 7+ years shipping backend systems, since 2018
  • 500K+ users on systems I built, mobile and web
  • 4.5M records ingested via Scrapy
  • 60% uplift on the recommendation engine, via AWS Kinesis
  • 20+ clients on OpenEdX, 10k+ learners
  • $500/mo saved moving a warehouse off Redshift

Philosophy

I like building the parts of software nobody notices until they break — the pipelines, services, infrastructure and systems underneath the product.

I care about clean code, but even more about the person who has to understand it at 2am. Good systems should be kind to whoever comes after you.

Selected projects

SalahMate

BreakReminder

HireBolt

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Now

  • 🛠 Building small software products
  • 🤖 Exploring AI agents and AI-powered products
  • 🖨 Experimenting with 3D printing and physical products
  • ✍️ Writing about things I'm building
  • ☕ Trying to ship more than I plan

Updated October 2026

Writing

I write about building useful products, designing reliable systems, and learning through shipping. I write on my newsletter, byhaseeb on Substack; subscribe there to get new essays by email.

I used to write on Medium and don't post there anymore. Those earlier articles:

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Enjoyed something I've built?

I build small products, experiment with new ideas, and share what I learn along the way.

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Let's build something.

I'm always interested in interesting ideas, products, and technical problems.

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